12 Best Software Tools for Cold Email Marketing in 2023
Introduction
Email marketing is the most effective strategy to grow your business. However, if you’re new to email marketing, it might be intimidating. And, if you’re not cautious, you may wind up with a massive amount of spam in your mailbox. That is why I have compiled a list of the top Cold Email Marketing Software Tools for 2023:
MixMax
MixMax is a sales productivity technology that enables you to send more effective emails, track what works, and receive more answers.
MixMax is an excellent cold emailing solution since it enables you to simply discover prospects on LinkedIn or another social media network and then send them an automated email sequence based on their reaction. For instance, if they open the first message but do not respond within two days, you may send them another message asking why they haven’t responded yet or giving some advise or resources relating to what they were looking at earlier (if applicable).
SmartReach.io
SmartReach is email marketing software that assists you in creating and sending emails, managing contacts, and tracking outcomes. It’s simple to use and has a neat look. You may also start using SmartReach in minutes with their free trial, which is ideal for small firms who want to try the technology before purchasing it.
SmartReach has three options to choose from: Starter ($50/month), Pro ($99/month), and Enterprise ($999/month).
The beginner subscription offers limitless newsletters with up to 5,000 subscribers, 25GB of storage space, 3rd party connectors like Salesforce and MailChimp, A/B testing tools, campaign statistics, and so on.
Moosend
Moosend is an excellent email-sending application. It’s simple to use and inexpensive, but it also offers a fantastic interface that makes it simple to combine with other applications. If you have any queries or require assistance, the customer support team is always available, and they are educated about all parts of the service, from sending campaigns to setting up integrations.
Mooseend also has a proven track record of producing high-quality results: their platform has been utilized by over 1 million customers globally since its inception in 2010!
Mailshake
Mailshake is a salesperson’s smart inbox. It assists you in managing your email inbox and sending better emails.
- A CRM that includes automated lead scoring, activity monitoring, and reporting.
- A smart inbox that keeps track of all your critical emails in one location while providing a unique process for each customer or prospect (with a “read later” function).
- A template collection that allows you to easily produce visually appealing emails without having to start from scratch each time.
Reply.io
Reply.io is a web-based email marketing tool for creating, sending, and tracking emails. It’s simple to use and has an appealing user interface, making it one of the most popular tools for small businesses.
The following aspects make Reply.io an excellent tool:
Templates that are simple to utilize – You can produce professional-looking emails with a few clicks using their pre-designed templates, which have been tested by thousands of users over time and are guaranteed to look excellent in any inbox!
Integration with other applications – If you currently use accounting software such as QuickBooks or Xero, Reply will automatically link with it (no more double entering!).
Replyup
Replyup is a service that allows you to send emails to your contacts. It’s ideal for cold email marketing and includes a plethora of user-friendly features.
Replyup also has reasonable options, so any business may begin utilizing this software without breaking the bank.
If you have any concerns about Replyup or need assistance setting up your account, their customer care team is always there to help!
Woodpecker
Woodpecker is an email marketing tool. It’s adequate, but not exceptional.
Woodpecker may be exactly up your alley if you’re searching for a solution that lets you to target folks who haven’t responded to your prior emails.
SalesHandles
SalesHandles is a platform for sales email marketing that allows you to send emails, measure outcomes, and manage your sales process. It’s ideal for small businesses and startups looking to expand their sales without having to hire a sales crew.
SalesHandles includes a plethora of features, including:
- Follow-up emails that are automated and have configurable templates (e.g., thank you)
- Real-time statistics to determine the effectiveness of your efforts at each level of the funnel (e.g., email open rate)
ToutApp
ToutApp is a marketing automation solution that allows you to send your consumers emails, SMS messages, and push alerts.
It’s an excellent tool for cold email marketing since it allows you to design automated sequences with templates that are unique to each subscriber. You may also utilize their drip campaigns function, which allows you to plan when your emails are sent out over time so that they don’t all arrive in the inbox at the same time.
And if it wasn’t enough to make ToutApp one of the top tools available, they also provide a free plan! That means there’s no reason not to test them out right now!
OutreachPlus
OutreachPlus is a tool for managing email outreach programs. It helps you to track campaign performance, manage email lists, and establish automated workflows.
OutreachPlus is accessible in both free and paid editions, with varied features based on the package selected by the user.
Suite SendBlaster Pro 4
SendBlaster Pro 4 Suite is a robust email marketing software application that allows you to send emails, manage contacts, and measure outcomes. You may also develop automated campaigns and use extensive campaign tracking capabilities. The program includes pre-designed templates for newsletters, sales letters, eBooks, and even membership sites, allowing you to get started quickly!
- SendBlaster Pro 4 Suite includes all of the tools required for effective email marketing campaigns:
- Send customized emails depending on user information such as location or browsing history.
- Track open rates, clickthroughs, and other analytics in real time to always know what works best for your company.
- Send mass messages from several accounts without having numerous Gmail/Yahoo Mail accounts, etc.
The Examiner
The Checker is a tool that assists you in locating the finest email addresses to utilize in your marketing efforts. It is a free and simple to use tool. It has a very basic interface, so you can quickly traverse it and locate what you need!
You can use the Checker to accomplish things like:
- Find new connections in your existing customer database or on social media;
- Make lists based on certain criteria (for example, geographical area);
- Determine whether or not an email address is legitimate.
I believe you should look over all of these tools to see which one is ideal for your requirements and then join up for it.
- You must choose which tool is most suited to your requirements.
- You must register for it.
- You must test it to ensure that it works effectively for you and is worth the money you pay for it.
Conclusion
There are several methods available to help you increase your email list and generate revenue. I believe it is critical to test a few different ones to see which one works best for your business and goals. These technologies will assist you in automating portions of your marketing, allowing them to become more efficient and time-consuming over time.